Class: Advanced Campaigns - ADES 4520.501
Professor: Douglas May
The project was a rebrand and the client was HomeSense. They are one of the most popular home decor retailers often competing with At Home and Ross Dress for Less. The challenge was to design a refreshed logo to help keep them recognizable while also helping with the organization of the kind of products they sell.
I reimagined the logo for Homesense, creating a simple, marketable mark that strengthens brand recognition and in-store organization. I divided a house silhouette with a chair icon to establish three distinct color sections, reinforcing the brand’s palette while maintaining a clean, modern look.